Kiran Pedada is an Assistant Professor of Marketing and F. Ross Johnson Fellow at the Asper School of Business at the University of Manitoba, Winnipeg, Canada. Previously, he was a permanent faculty at the Indian School of Business (ISB) and was a Visiting Scholar in Marketing at UNC Kenan-Flagler Business School in the Fall of 2018. Kiran has also been on the faculty of the Goldman Sachs 10,000 Women Ambassadors Programme.